Empower Tomorrow Branding

LOGO DESIGN & SUPPLEMENTARY MATERIAL

I was tasked with revitalizing Youth Ottawa’s brand, denoted by the ‘Empower Tomorrow’ tagline. I created an Empower Tomorrow logo—my process work is featured (bottom of page), and based on that result, I developed logos for Youth Ottawa’s four key programs, with full-length logos and monograms for each.  

These logo projects focused on detail and cleanliness. I used Youth Ottawa’s main brand font, Myriad Pro, and edited it, cutting and re-forming letters and creating ligatures (i.e. c and t, in the word Active) to create a logo language that was fluid, interesting, and readable.